Poland 2027 vision, mission, and key messages

Theme:

Everything we do, we do it bravely

Young people can be true inspirations to all of us. They can act for what they believe in, be brave in so many ways, and encourage change. We all need to enable young people to do this safely.

Messages:

• Showing the process of achieving excellence in the planning and delivery of the Jamboree - the largest educational outdoor event on the planet
• Communicating that we deeply value the adult volunteers.
• Showing an unforgettable adventure - the scout educational adventure in diverse friend groups with shared values.
• The first Jamboree in Europe in a long time

Values

• Community and integration
  Education and personal development
  Sustainable development
  Youth Engagement and Social Impact
  Diversity and Inclusion

Tone of Voice

• Authentic
• Bold
• Supporting
• Engaging
• Positive
• Inclusive
• Youthful
• Challenging
• Inspiring
• Confident
• Cairing

The Scout Brand

Core voice

We want to make our brand voice clear and simple to understand, because we know how hard it is to remember complicated and overly theoretical guides. So, at the centre of our brand voice is a simple idea about Inspiring Youth. If you remember nothing else, try and write with this in mind.

Voice Principles

Our voice principles bring depth and meaning to the core voice and are linked to our experience principles. It’s also important to know that you don’t have to use each Voice Principle equally. Think about your audience and flex your style to match.

Inclusivity

We welcome everyone

• • Use inclusion language, that breaks down barriers and brings people together. “E.g. We’re excited to have you join our Scouting family. Whether you're a new Scout or a seasoned adventurer, there’s a place for you here."
  • Keep things simple, by using accessible grammar and everyday English - while avoiding jargon and technical language that some might find hard to understand. A useful guide is to keep sentences to under ten words.
  • Show empathy and offer support, making it clear that Scouts are here to help each other. E.g. “If you need help tying your first knot or setting up a tent, don’t worry - our troop leaders and fellow Scouts are always here to lend a hand."

Discovery

We’re naturally curious

• • Open-ended questions, which invite further exploration and encourage deeper thinking. E.g. “Have you ever wondered how the constellations got their names? 
  • Exploratory language, that employ phrases that indicate a desire to learn more or delve deeper into a topic. E.g. ”Let’s delve into the fascinating world of ocean currents…”
  • Encourage participation, by inviting the audience to get involved. E.g. “Join me as we explore the mysterious depths of the rainforest. What hidden wonders might we uncover?"
  • Try and paint pictures in the mind of your audience, to highlight the details and spark curiosity. E.g. ”Imagine standing on the edge of a volcano, feeling the heat and hearing the rumble beneath your feet. What secrets lie within the Earth's fiery core?"
  • Highlight unusual or surprising facts. E.g. ”Did you know that some plants can 'talk' to each other through chemical signals?”

Creativity

We know when to be playful

• • Light-hearted phrasing, such as idioms, can lift your writing if used in moderation. “E.g. Ready to dive into a world of adventure?"
  • Alliteration and rhyming can make your writing easier and more fun to read. E.g. “Join us for fun, friends, and fireside chats.”
  • Utilize exclamation marks sparingly. They can be a good way to convey excitement, as long as you don’t over rely on them.
  • Play with the length and rhythm of your sentences to keep the reader engaged. Short sentences can really work. Try it.
  • Humour in moderation.
  • Mix formal and informal elements, to keep the tone professional yet fun. E.g. "Join our environmental initiative - it’s a serious project, but that doesn’t mean we can’t have fun along the way.”

Impact

We lead on the big issues 

• • Be informed and demonstrate knowledge. E.g. “We understand the importance of protecting the environment, and our training programs equip young leaders with the knowledge and skills to protect our natural resources."
  • Use the language of urgency, where appropriate. E.g. "Climate change is one of the most pressing challenges of our time. As the World Scout Movement, we can act now”
  • Show how people can get involved. E.g. “You can help us make a difference by speaking to your Scout Leaders about…”